SENGINE

Advertisers want to find consumers who are interested in their offerings and consumers want to find products that are going to provide them value.  The objectives match, but as with any relationship if there is a lack of transparency from the start, then the outcome is less likely to be successful.  The data that drives today’s programmatic advertising industry and the algorithmic distribution of ads is anything but transparent.

If a brand could capture a single data point upon which to target ads it would be customers’ opinion, because the fundamental purpose of advertising is to influence opinion.  Sengine provides the bridge between user opinion and brand communications by allowing consumers to express themselves through a click and gaining explicit consent for how their data will be used.  This provides brands with engaged audiences that anticipate their communications, resulting in better matches and outcomes for everyone.