Every brand wants to know what its customers think since opinion is the single biggest determining factor in understanding whether a customer is going to respond to a campaign. Having access to this sentiment data gives brands a unique lens to analyse their customers’ behaviour.
Looking at the customer from the perspective of their declared opinion in conjunction with their behaviour allows brands to connect with their customers on a more genuine and human level and can be used to optimise every stage of their experience with the brand.
What we record?
Let’s discuss what records are important to you?
- Tell us what it’s important for you to know
- Understand how we can deliver deeper insight into all your customers through Sengine